Chelsea insist they won’t change crest after source claims ‘redesign’ plans have started

Ahead of the club’s centenary year in 2005, Abramovich restored the rampant lion to the club’s crest in a move that went down well with fans.

The Russian has since made Chelsea into a global brand but there are now suggestions he could sell the club he bought in a deal worth £140million in 2013.

Discussing the possibility of a sale, Karren Brady told The Sun last week: “In the City (London not Manchester) they guess the sale price for Chelsea is around £3bn.

“If he were to sell up, as reports have suggested this week he might, it would be a decent profit on Abramovich’s original purchase price, which at the time no doubt caused seller Ken Bates to salivate.