LeBron James Launches DTC Supplement Company Called Ladder

LeBron James has launched a supplement company called Ladder alongside Arnold Schwarzenegger, Lindsey Vonn, and Cindy Crawford.

The company will be in the direct to consumer supplement space.

James began developing his own food supplements after the 2014 Finals, and eventually mentioned his regime to Schwarzenegger.

“He explained to me that the whole idea behind it was that he cannot afford to be tested and not pass a drug test,” Schwarzenegger said. “I found that fascinating, because that was always my complaint about the (protein) products, that they don’t know what is in this. You know that, ‘OK, this is protein or this is whey protein or this is milk protein or this is egg protein. You know that, but you don’t know exactly what is in it.”

Vonn is in a similar situation as James as she can’t afford to fail a test.